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Posted on: April 3rd, 2015 by Lewis Mindenhall 1 Comment

The Film Poster Art of Albert Kallis

By Lewis Mindenhall

Albert Kallis is a distinguished American illustrator, film producer and co founder of the International House of Pancakes (IHOP) restaurant chain. In 1955 he was hand picked by Roger Corman to be art director of American International Pictures (AIP) to do all the advertising posters for their low-budget movies. His striking artwork elevated the selling of exploitation films to a new art form. Film posters have always been designed with the commercial intent of getting the public to buy tickets to see the films being advertised and as the movie industry began to grow the studio’s soon realised the marketing value of creating colourful and striking designs depicting scenes from the movie. With the growing popularity of television in the 1950’s and at the height of the B movie drive-in cinema the studio’s created more fantasy and science fiction films to cater for a mainly teenage audience with an appetite for a different type of film which catered for their more rebellious and prurient interests.

Today original movie posters are valuable collectables, but in the early days they weren’t thought of in terms of their future financial value and were usually printed on inexpensive paper that wasn’t intended to be preserved, and often the original artwork was eventually discarded and sadly lost forever.

 

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1957-voodoo-woman-horror-poster

 

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Albert Kallis